A young man with dark hair, glasses, and a beard, smiling and making the 'hang loose' gesture with his right hand. He is wearing a black T-shirt, a watch, and a ring, standing in front of a plain wall with a shadow cast behind him.

Hey there, MY NAME is ABU-BAKR moolla!

I’m Abu-bakr, a brand designer and creative strategist from East London. I work with food, beauty, and fashion brands that are looking to prioritise growth and build a genuine connection with their audience.

My passion for creativity has been with me since childhood. I have always loved the idea of just creating something, whether it's a sketchbook drawing or eventually a logo design.

Now that I specialise in branding and logo design, my mission is to find people who have a powerful spark behind their brand, but lack a way to convey their story visually. This is where I come in. I believe that branding should reflect your ideas, values, and ambitions, transforming them into a visual identity that truly supports your business. My process starts with strategy, and I bring that to life through thoughtful design, straightforward storytelling, and practical systems that enable brands to thrive.

See My recent work
A man with dark hair, facial hair, glasses, wearing headphones, working on a laptop at a white desk in a room with white walls. Behind him is a white bookshelf with books, plants, framed pictures, and Star Wars BB-8 and Darth Vader figures.

what drives my creative process:

For me, I’ve always seen design as something beyond aesthetics. With every great brand identity lies a unique story told through colours, shape, and imagery. There are millions of new businesses starting each day, but not every one of them makes it, mainly due to a lack of structure and clarity in their branding.

When I work on a branding project, I refuse to let the design be a basic “Point A to Point B” type of effort. Instead, I’ll sit with you through all the mess and chaos and work with you to truly understand what drives you to run your business, what problems you’re facing, and where you’d like to head with your business. Because for me, the best outcomes don’t come from just me or just the client. It involves being able to trust and collaborate together to produce something we’re both proud of.

A young man with glasses and a beard holding a microphone standing in front of a brick wall, flanked by two vertical banners promoting a university entrepreneurship network. The banners contain text about developing entrepreneurial skills, building a freelance career, and accessing funding and mentorship.

GETTING COMFORTABLE WITH BEING UNCOMFORTABLE

During my years as a graphic designer, I’ve encountered many different challenges that, at the time, felt unpleasant, but in the long term, helped me develop not just as a creative but also as an individual.

As I’m in my 20s now, I’ve learnt to take a new perspective on my creative career. There have been times in the past when I avoided taking on certain opportunities because I was afraid of not being perfect or simply afraid to fail. But now I realise that while it’s ok to be scared and worried, I shouldn’t let it stop me from at least trying, because for the most part, the worst that can happen is that I fail and learn from it.

This new mindset has allowed me to reach levels I never thought possible, such as doing my first public speaking gig in front of 200 people (even tho I’m a nervous introvert), or even winning my first international design award. I continue to strive with this perspective in my workflow as well, not letting myself be afraid of trying something new.

LET’S WORK TOGETHER!

Are you ready to make something amazing together? Please fill out the form to arrange a ‘Say Hello Chat’ with me and we can talk about your project. I typically reply to enquiries within 24 hours.