A young man with glasses, a beard, and dark hair smiling and making a shaka sign with his right hand, wearing a black t-shirt, standing against a gray wall with a potted plant nearby.

Hey there, MY NAME’S ABU-BAKR

I’m Abu-Bakr - a freelance brand designer and creative thinker from London. I help brands tell better stories through bold, thoughtful identity design. Whether it's a fresh logo, a strategic rebrand or a full design system, I craft work that connects, communicates, and stands for something.

When I’m not designing awesome stuff for clients, I usually spend time creating for myself, or using my social media to share creative tips and tricks, helping other designers learn to not only design smarter, but also to learn how to work with clients and build long-term relationships with them.

See My recent work
A man with black hair, glasses, and a beard working on a laptop at a white desk in a room with white bookshelves, potted plants, and various posters on the wall.

MEET YOUR NEW CREATIVE PARTNER

Working with me is more than just ticking off a to-do list - it’s a creative journey. Every brand I work on is personal, and I treat it that way. I take the time to truly understand your world, your goals, and what your audience actually cares about. Because when the design is built on real understanding, the results hit differently.

LET’S WORK TOGETHER!

Are you ready to make something amazing together? Please fill out the form to arrange a ‘Say Hello Chat’ with me and we can talk about your project. I typically reply to enquiries within 48 hours.