A young man with glasses, a beard, and dark hair smiling and making a shaka sign with his right hand, wearing a black t-shirt, standing against a gray wall with a potted plant nearby.

Hey there, MY NAME’S ABU-BAKR

I’m Abu-Bakr - a freelance brand designer and creative thinker from London. I help brands tell better stories through bold, thoughtful identity design. Whether it's a fresh logo, a strategic rebrand or a full design system, I craft work that connects, communicates, and stands for something.

When I’m not designing awesome stuff for clients, I usually spend time creating for myself, or using my social media to share creative tips and tricks, helping other designers learn to not only design smarter, but also to learn how to work with clients and build long-term relationships with them.

Black and white logo with the letters 'FPL', surrounded by a flag

SELECT CLIENTS I’ve WORKED WITH

Logo for Munch Mania featuring an orange burger with black accents, the words 'Munch Mania' in bold orange lettering, and a black fork in the top left corner.
Black and white logo for Lyra Modest
Black-and-white logo for tuition republic
Black-and-white logo for Avalon Insights, with a bold font

LET’S WORK TOGETHER!

Are you ready to make something amazing together? Please fill out the form to arrange a ‘Say Hello Chat’ with me and we can talk about your project. I typically reply to enquiries within 48 hours.