BRANDING PROJECTS

Here you'll find a collection of branding, packaging, and creative projects driven by strategy, storytelling, and curiosity. Each one explores how thoughtful design can help brands stand out, communicate with clarity, and build meaningful connections with the people they serve.

THE MAX ROSTER ‘27

05/2026

A speculative trading card collection idea for Adobe Max 2027, serving as a love letter to the design community.

Person sealing a box of spicy salsa with packaging tape using a handheld tape dispenser.
Black background with white laurel wreath and red geometric shapes resembling a trophy, with the words 'WINNER' and 'PROFESSIONAL' in white text.

HOLY MOLE

08/2025

Logo development and packaging design for Holy Mole, a brand set out to bring its own fiery fusion of spicy guacamole. This project is currently being nominated for the “December Packaging Design Awards” on DesignRush

Sign advertising tickets for adventure activities, offering free child tickets with a purchase, and instructions for redemption.
Black and white logo for the World Brand Design Society Silver Award, featuring a crest with two lions and text.
The logo of the TV channel and streaming service 'CBS' in yellow and black

SNAP

09/2024

Visual identity, packaging, and advertising design for SNAP, a chocolate brand based in Switzerland, looking to build brand awareness and increase brand loyalty.

Black background with an orange X shape made of two pencils crossing each other, with black stripes on the pencils
A can of Karma Drinks Guava Groove tropical guava soda with a black, red, and green label featuring a smiling cartoon guava with sunglasses and musical notes.

KARMA GUAVA GROOVE

05/2026

A speculative new flavour packaging design concept for Karma Drinks

A young woman in a brown and beige varsity jacket with patches, wearing a gray hijab, holds a basketball spinning on her finger against a blue textured backdrop.

LYRA YEARBOOK

10/2024

Varsity-style logo and typography badge design for the LYRA Yearbook: Class of 2025, presented by LYRA Modest on social media.

Digital menu board displaying three burgers: The Double Smash, The Nashville Chicken Burger, and The Collider, with descriptions and prices. The menu background is pink and yellow.

MUNCH MANIA

08/2025

Menu screen design for Munch Mania, a new fast-food joint based in Watford, UK. Full case study coming soon!

Billboard advertising popcorn with a purple and a green container of popcorn, with large black text reading "GOURMMMMMMMMMMMMMMMMM POPCORN" and a call to action website link at the bottom. Abubakr Design Co Brand Identity Designer from East London
A graphic design featuring the word "WINNER" in bold white letters, with a red circular shape on top of the letter "O." The design is surrounded by a white laurel wreath on a black background, and the word "PROFESSIONAL" is displayed at the bottom.
Black background with white laurel wreath, red triangle, red oval, and the words 'WINNER PROFESSIONAL' in white text.

POP THE cORN

01/2026

Brand Identity for a French gourmet popcorn shop set out to share bold and exciting new flavours across the world.

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