THE ADOBE MAX ROSTER 2027
PROJECT: Packaging Design
DELIVERABLES: Illustration/Packaging Design/Brand Collateral
TIMELINE: 1 WEEK
Project Type: Creative Concept Work
The MAX Roster is a speculative design project created with one goal in mind: to get Adobe’s attention.
Inspired by the energy of classic baseball trading cards, the project reimagines Adobe MAX 2027 as a collectable experience celebrating the designers shaping today’s brand identity scene. Instead of athletes, each card features a logo or brand designer whose work, style and presence have helped inspire a new generation of creatives online.
The result is a limited-edition card series built around recognition, design culture and creative community.
A Love Letter to the Design Community
Adobe MAX is known for bringing together some of the most exciting creative minds in the world. With the MAX Roster, I wanted to imagine what it could look like if those creatives were celebrated like all-stars. The concept takes visual cues from sports collectables, graded card slabs, foil packaging and limited-edition drops, then reframes them through the lens of brand identity design. Each card acts as a tribute to a featured designer, turning their personal style, logo work and creative presence into a bold collectable format.
This project was created as both a love letter to the online design community and a speculative campaign idea for Adobe MAX 2027.
A Roster of Brand Designers
Trading cards have always been about more than the person on the front. They are about culture, admiration, rarity and the feeling of collecting something meaningful. I wanted to bring that same energy into the design world.
Brand and logo designers often shape the visual language behind businesses, campaigns and cultural moments, but they are not always celebrated in a physical, collectable way. The MAX Roster imagines a world where designers become the featured talent — recognised, collected and celebrated like creative all-stars.
Personalised by Design
A key part of the project was making sure each card felt individually crafted, not just templated. To achieve this, I built personalised details into every design. Some cards include symbolic elements connected to the designer’s personality or visual world, while others use monograms, trophies, gestures, icons or background patterns inspired by their own brand language.
I also added subtle references to each designer’s iconic logos and marks within the portrait frames. These details are intentionally layered into the background, rewarding closer viewing while keeping the main portrait and card structure clear. The goal was to celebrate not only the designers themselves, but also the visual worlds they have built.
