CASE STUDIES

Every project has its own story, and this is where I get to share a few of mine with you. These case studies walk through the process from the first spark of an idea to the final design, showing how I’ve helped brands shape their identity, packaging, and more. Think of it as a behind-the-scenes look at how I work. If something here inspires you, I’d love to chat about bringing your vision to life.

Person sealing a box of spicy salsa with packaging tape using a handheld tape dispenser.

Logo development and packaging design for Holy Mole, a brand set out to bring its own fiery fusion of spicy guacamole. This project is currently being nominated for the “December Packaging Design Awards” on DesignRush

HOLY MOLE

08/2025

Sign advertising tickets for adventure activities, offering free child tickets with a purchase, and instructions for redemption.
The logo of the TV channel and streaming service 'CBS' in yellow and black
The logo of the TV channel and streaming service 'CBS' in yellow and black

Visual identity, packaging, and advertising design for SNAP, a chocolate brand based in Switzerland, looking to build brand awareness and increase brand loyalty.

SNAP

09/2024

Black background with an orange X shape made of two pencils crossing each other, with black stripes on the pencils
An advertisement in a subway station with a vibrant orange background. It features a photo of fried chicken topped with mustard being drizzled from a bottle. The ad text reads, "BRINGING heat TO THE LENS," and includes a smaller message, "BOOK YOUR SHOT! www.foodphotographylondon.co.uk." The wall nearby has the London Underground roundel logo.

Visual identity, website, and advertising design concept for Food Photography London, a creative media brand based in London, looking to strengthen their brand presence.

FPL

09/2024

An orange traffic cone-shaped sign with black outline and text that reads 'Helping Brands Make Their Mark'.
Young woman wearing a tiara, hijab, and school jacket with patches, posing against a blue background.

Varsity-style logo and typography badge design for the LYRA Yearbook: Class of 2025, presented by LYRA Modest on social media.

LYRA YEARBOOK

10/2024

Bright pink billboard advertising Nashville chicken burger with a picture of a crispy fried chicken fillet in a bun with sauce, priced at £7.99, and a combo deal for £9.99.

Menu screen design for Munch Mania, a new fast-food joint based in Watford, UK. Full case study coming soon!

MUNCH MANIA

08/2025

landscape OOH advertising concept for ZaxxFood with the tagline 'FEED YOUR SEOUL' which also includes the address and socials. There is also a call-to-action which include a QR Code.

OOH Advertising concept for ZaxxFood, a Korean-inspired street food brand based in Leyton, UK

Zaxxfood

02/2025

An escalator screen mockup concept of lyra modest, with the tagline modesty in motion.

Logo Development and Advertising concept for LYRA Modest, focused on using reative storytelling to highlight LYRA’s origin as a swimwear brand. Full case study coming soon

LYRA MODEST

05/2025

a billboard design concept with a plant based bowl, with illustrations of vegetables for Plantiful | Abubakr design

Brand Identity and collateral concept for Plantiful, a plant-based ready meal set on providing a healthier lifestyle without compromising on taste or convenience.

PLANTIFUL

02/2024

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