THOUGHTFUL, STRATEGIC BRAND DESIGN FOR BRANDS THAT WANT MORE
A BIT ABOUT ME:
I'm Abu-Bakr, an award-winning brand designer and creative strategist rooted in East London. I work with food, beauty, and fashion brands that prioritise growth, clarity, and genuine connections.
For me, design isn't just about making things look pretty; it's about helping founders share their unique stories with purpose and meaning. I believe that branding should reflect your ideas, values, and ambitions, transforming them into a visual identity that truly supports your business. My process starts with strategy, and I bring that to life through thoughtful design, straightforward storytelling, and practical systems that enable brands to thrive.
I aim to maintain a collaborative and transparent approach, focusing on real-world results. I love to roll up my sleeves and dive deep into understanding your brand from the inside out. My goal is to create identities that are honest, functional, and built to last.
What I do:
I design bold, thoughtful brand identities that help businesses in the UK and globally tell clear, memorable stories and connect with their audiences. I research each client's market and values, craft visual systems, logos, typography, colour, and supporting graphics, as well as creating practical brand guidelines to ensure consistency across touchpoints.
My work turns fuzzy positioning into a coherent, recognisable presence that stands out in crowded markets, builds trust with customers, and makes it easier for teams to communicate the brand confidently and consistently
HOW I WORK:
Working with me is more than just ticking off a to-do list - it’s a creative journey. Every brand I work on is personal, and I treat it that way. I take the time to truly understand your world, your goals, and what your audience actually cares about. Because when the design is built on real understanding, the results hit differently.
From strategy to sketches, typography choices to mockup applications, I put serious thought into every step. Whether it's diving into keyword mapping, exploring logo variations, or designing a brand identity that feels alive across real-world touchpoints, I approach it all with purpose and a bit of obsession.
WhY WORK WITH ME?
I’m not here to be just another freelance brand designer in your inbox. I see myself as a creative partner; someone who’s just as invested in your vision as you are. I’ll sit with the messy ideas, ask the right questions, and help shape the brand you’ve been imagining in your head but didn’t know how to bring to life yet.
This is a space where collaboration matters, where storytelling leads the design, and where we make work that’s not just visually strong,, but emotionally grounded. Because the best kind of design doesn’t just look good. It feels right.
MY BRAND DESIGN Packages:
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For early-stage businesses that need a professional foundation.
Basic Moodboard + Design Direction
Primary logo design + simple logo variations
Basic color palette + typography selection
One-page brand style guide
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For established businesses aiming for a premium, future-proof identity.
Brand strategy + creative direction workshop (vision, mission, audience deep-dive)
Complete brand identity suite (logos, variations, patterns, icons)
Extended color palette + custom typography recommendations
Brand collateral
Comprehensive brand guideline (20+ pages)
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A flexible design partnership, tailored to your vision.
Your brand is unique, and so are your needs. This package is fully customizable and can be built around any combination of services (within reason).This could include:
Brand identity (visual & verbal identity, archetypes, personality)
Packaging design
Branding & Social assets
Website Design
Logo Animation
TRUSTED BY BRANds LOCALLY AND WORLDWIDE
KIND WORDS FROM KIND PEOPLE
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![Logo with a cartoon burger and the words 'munch mania' in bold white letters, set against a yellow background.]()
Munch Mania
1. What was your primary goal for this project?
To design 3 menu screens, and give my brand better direction and identity
2. How did I help that goal or solve that problem?
We’ve worked together to create stunning menu screen designs, and we have a clearer set of guidelines for our branding (palettes, typography, etc)
3. What did you enjoy most about working with me?
Fast responses, using your own initiative and creativity rather than strictly following my suggestions
4. What stood out to you about my process or communication?
The presentations were really beautiful, and were a good first impression. Communication was always efficient, and we worked together until we created what I was looking for
5. Would you recommend my services to others? If so, why?
100%. Having worked with a lot of freelancers before, I feel like you took the project more personally and cared about putting your heart and soul into it rather than trying to make a quick buck
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![Lyra logo on a blue background]()
LYRA Modest
What was your primary goal for this project?
To gain original graphics for a varsity jacket project for Lyra Modest, this will hopefully be dropping in 2025.
How did I help that goal or solve that problem?
You time efficiently created great graphics that were on brand and on brief for us - thank you
What did you enjoy most about working with me?
You are very good at communication and understanding the brief correctly - you gave lots of options to choose from too which made the process easier.
What stood out to you about my process or communication?
The clarity was great! and staying to timelines was much appreciated for my workload.
Would you recommend my services to others? If so, why?
Yes of course, communication, talent and understanding the brief was spot on. Thank you!
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![Logo of Tuition Republic with blue background, white and dark blue text.]()
Tuition Republic
What was your primary goal for this project?
Our primary goal was to create a clean, professional, and visually appealing design for our website that reflects our brand identity and engages visitors effectively.
What did you enjoy most about working with me?
It was an absolute pleasure working with you. You were incredibly quick to respond, always professional, and receptive to feedback, which made the process smooth and enjoyable.
What stood out to you about my process or communication?
Your excellent communication and responsiveness stood out the most. You kept us updated throughout the process, quickly implemented changes, and ensured the final design was polished and high quality. Your attention to detail in the deliverables was also impressive.
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![A young woman wearing a black hijab and brown leather jacket, sitting on a tan sofa against a white brick wall.]()
Maeven Studio
Abu Bakr is a talented and dedicated graphic designer with a strong ability to learn quickly and adapt to new challenges. He demonstrates exceptional listening skills and consistently transforms feedback into actionable improvements, ensuring high-quality outcomes.
Having worked closely with him, I have seen his openness to learning and his eagerness to explore innovative ideas. Abu Bakr’s proactive attitude and collaborative nature make him a valuable asset to any team. I highly recommend him for any opportunity where creativity and a growth mindset are valued.
