DESIGNING BRANDS THAT THINK DIFFERENTLY!

A man with dark hair, beard, glasses, wearing a white t-shirt that says 'Azerbaijani Auto Society', stands in a room in front of a bookshelf filled with books and a small decorative item, with a closed wardrobe to his left.

DARE TO BE DIFFERENT

I’m Abu-Bakr Moolla - a freelance brand designer and creative thinker based in East London. I help brands tell better stories through bold, thoughtful identity design. Whether it's a fresh logo, a strategic rebrand or a full design system, I craft work that connects, communicates, and stands for something.

Learn More

MOST RECENT WORK

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MOST RECENT WORK *

A box of S'mores High Protein Cereal with a cartoon character on the front, sitting on a large s'more with a smiling face and arms, surrounded by floating cereal balls on an orange background.

Our Packages

For early-stage businesses that need a professional foundation.
- Basic Moodboard + Design Direction
- Primary logo design + simple logo variations
- Basic color palette + typography selection
- One-page brand style guide
For established businesses aiming for a premium, future-proof identity.
- Brand strategy + creative direction workshop (vision, mission, audience deep-dive)
- Complete brand identity suite (logos, variations, patterns, icons)
- Extended color palette + custom typography recommendations
- Brand collateral
- Comprehensive brand guideline (20+ pages)
A flexible design partnership, tailored to your vision.
Your brand is unique, and so are your needs. This package is fully customizable and can be built around any combination of services (within reason).
This could include:
- Brand identity (visual & verbal identity, archetypes, personality)
- Packaging design
- Branding & Social assets
- Website Design
- Logo Animation

Work with Me

TRUSTED BY BRANDS LOCALLY AND WORLDWIDE

Person in dark clothing using a tape dispenser to seal a cardboard box labeled 'The Fiery Revelation,' with chili pepper graphics, on the floor against a blue wall.

select projects

A bright pink advertisement for Nashville chicken burger featuring a close-up image of a crispy chicken fillet with sauce in a bun. The text indicates the price is £7.99, with a combo option for £9.99.

Boxes of Snap Chocolate, with instructions for redeeming free child or adult tickets to an adventure park, featuring large orange text and a mountain graphic.

Close-up of a camera lens with a focus on the lens glass and surrounding body.

A young woman with long brown hair smiling, wearing a black and beige varsity jacket, holding measuring tape, against a blue textured background.

KIND words from kind people

Munch Mania

1. What was your primary goal for this project?
To design 3 menu screens, and give my brand better direction and identity
2. How did I help that goal or solve that problem?
We’ve worked together to create stunning menu screen designs, and we have a clearer set of guidelines for our branding (palettes, typography, etc)
3. What did you enjoy most about working with me?
Fast responses, using your own initiative and creativity rather than strictly following my suggestions
4. What stood out to you about my process or communication?
The presentations were really beautiful, and were a good first impression. Communication was always efficient, and we worked together until we created what I was looking for
5. Would you recommend my services to others? If so, why?
100%. Having worked with a lot of freelancers before, I feel like you took the project more personally and cared about putting your heart and soul into it rather than trying to make a quick buck
LYRA Modest

What was your primary goal for this project?
To gain original graphics for a varsity jacket project for Lyra Modest, this will hopefully be dropping in 2025.
How did I help that goal or solve that problem?
You time efficiently created great graphics that were on brand and on brief for us - thank you
What did you enjoy most about working with me?
You are very good at communication and understanding the brief correctly - you gave lots of options to choose from too which made the process easier.
What stood out to you about my process or communication?
The clarity was great! and staying to timelines was much appreciated for my workload.
Would you recommend my services to others? If so, why?
Yes of course, communication, talent and understanding the brief was spot on. Thank you!
Tuition Republic

What was your primary goal for this project?
Our primary goal was to create a clean, professional, and visually appealing design for our website that reflects our brand identity and engages visitors effectively.
What did you enjoy most about working with me?
It was an absolute pleasure working with you. You were incredibly quick to respond, always professional, and receptive to feedback, which made the process smooth and enjoyable.
What stood out to you about my process or communication?
Your excellent communication and responsiveness stood out the most. You kept us updated throughout the process, quickly implemented changes, and ensured the final design was polished and high quality. Your attention to detail in the deliverables was also impressive.
Maeven Studio

Abu Bakr is a talented and dedicated graphic designer with a strong ability to learn quickly and adapt to new challenges. He demonstrates exceptional listening skills and consistently transforms feedback into actionable improvements, ensuring high-quality outcomes.

Having worked closely with him, I have seen his openness to learning and his eagerness to explore innovative ideas. Abu Bakr’s proactive attitude and collaborative nature make him a valuable asset to any team. I highly recommend him for any opportunity where creativity and a growth mindset are valued.