THOUGHTFUL, STRATEGIC DESIGN FOR CREATIVE PEOPLE WHO WANT MORE

WORK WITH ME

GLOBALLY RECOGNISED FOR AWARD-WINNING PROJECTS!

THE MAX ROSTER:‍ ‍AN unofficial ADOBE MAX ‘27 concept

Brand Identity Design 2026 (COMING SOON)

karma guava groove:‍ ‍A KARMA DRINKS FLAVOUR concept

Packaging Design 2026 (CASE STUDY COMING SOON)

selectED project WORK

Person in dark clothing using a tape dispenser to seal a cardboard box labeled 'The Fiery Revelation,' with chili pepper graphics, on the floor against a blue wall.
Box of Snap game with promotional text about a ticket to adventure, showing a child and adult ticket comparison, and instructions for obtaining free child tickets for Chessington.

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A young man with dark hair, glasses, and a beard, holding a microphone in his right hand and gesturing with his left hand, standing in front of a brick wall background.

A BIT ABOUT ME

I'm Abu-Bakr, an award-winning brand designer and creative strategist rooted in East London. I work with food, beauty, and fashion brands that prioritise growth, clarity, and genuine connections.

I love being able to work with clients who are either local to my area or are on a global level. My goal with each project I take on is to put my heart and soul into it. When I work with clients on projects, I aim to truly connect with them, understand their story and vision so that we can both build something memorable, engaging, and emotionally driven

MORE ABOUT ME >

A person using a stylus to select text on a digital tablet screen displaying text and editing tools. The screen shows the phrase "PLAYFULLY PURPOSEFUL" at the top.

What I BUILD WITH YOU

I create bold, thoughtful brand identities that help businesses in the UK and around the world share clear, memorable stories and connect with their audiences.

I examine each client's market and values, design visual systems, logos, typography, colors, and supporting graphics, and develop practical brand guidelines to ensure consistency across all touchpoints.

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BRAND STRATEGY

BRAND IDENTITY

PACKAGING DESIGN

BRAND EVOLUTION

BRAND EXPERIENCE

A flipthrough of my Brand Strategy and Creative Direction Presentation, including essential pages and topics such as: Brand Mission and Vision, Values, Audience Personas, Competitor Analysis, Brand Voice and Tone, and Moodboards Abubakr Moolla London

HOW I WORK:

I believe the best branding comes from understanding people first. That's why I take the time to learn about your business, your goals, and the story behind what you're building. From strategy through to the final visuals, every decision is made with purpose to create something that feels authentic, memorable, and uniquely yours.

Learn more about my process >

Person sitting at a desk using a laptop with a mood board on the screen. The desk has art supplies, a stone, and a notebook. Behind are bookshelves and wall posters, including space and art-themed images. The person wears a white T-shirt with black text on the back.

WhY WORK WITH ME?

I see every project as a partnership, not a transaction. My goal is to understand what makes your business unique and turn that into a brand that feels authentic, memorable, and built for the people you want to reach.

Let’s Work Together! >

MY BRAND DESIGN Packages

  • For early-stage businesses that need a professional foundation.

    • Basic Moodboard + Design Direction

    • Primary logo design + simple logo variations

    • Basic color palette + typography selection

    • One-page brand style guide

  • For established businesses aiming for a premium, future-proof identity.

    • Brand strategy + creative direction workshop (vision, mission, audience deep-dive)

    • Complete brand identity suite (logos, variations, patterns, icons)

    • Extended color palette + custom typography recommendations

    • Brand collateral

    • Comprehensive brand guideline (20+ pages)

  • A flexible design partnership, tailored to your vision.
    Your brand is unique, and so are your needs. This package is fully customizable and can be built around any combination of services (within reason).

    This could include:

    • Brand identity (visual & verbal identity, archetypes, personality)

    • Packaging design

    • Branding & Social assets

    • Website Design

    • Logo Animation

Work with Me

BRANDS i’ve worked with

THEIR WORDS, NOT MINE

“Abu-Bakr quickly delivered a range of strong concepts that perfectly matched our brief and brand direction. His communication was excellent throughout, and his reliability and attention to detail made the project a pleasure to work on.”

Holly Sondhi, In-House Designer & Consultant

LYRA Modest

LYRA MODEST

“Having worked with a lot of freelancers before, I feel like Abu-Bakr took the project more personally and cared about putting his heart and soul into it rather than trying to make a quick buck”

Amr, Co-Founder

Munch Mania

MUNCH MANIA

“Having worked closely with him, I have seen his openness to learning and his eagerness to explore innovative ideas. Abu Bakr’s proactive attitude and collaborative nature make him a valuable asset to any team. I highly recommend him for any opportunity where creativity and a growth mindset are valued.”

Raneem Wael, Director

LEMMNS Studio

LEMMNS STUDIO

Coming soon

Thomas Akintan, Co-Founder

Avalon Insights

AVALON INSIGHTS

LET’S WORK TOGETHER!